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Also, don't forget to subtract the cost of maintenance on an ICE as well. When I'm preaching about my electric, and I know I got them salivating at the thought of saving their gas money - I pull in the clincher of 'How much does it cost to maintain your car?' That really gets them. Without the 3-5k mile maintenance that can cost from $50 to $800 dollars, we really start racking up the savings.I think they should interview all of us for the next marketing campaign, we'll get them cars flying off the lots.
Also, don't forget to subtract the cost of maintenance on an ICE as well. When I'm preaching about my electric, and I know I got them salivating at the thought of saving their gas money - I pull in the clincher of 'How much does it cost to maintain your car?' That really gets them. Without the 3-5k mile maintenance that can cost from $50 to $800 dollars, we really start racking up the savings.
I think they should interview all of us for the next marketing campaign, we'll get them cars flying off the lots.
