Looks like inboard drum brakes. I guess that it was simply easier to use the i-MiEV as a test vehicle instead of building another car. Those wheel assemblies are massive - talk about unsprung weight!
Putting such a drive on every wheel of a car with independent drive/regen control over all four wheels is certainly an intriguing concept for marginal conditions, be it racing or mud or snow.
IIRC, independent drive (but not in-wheel drive) I believe has already been incorporated into some of the Pikes Peak race cars. By comparison, the Baja electric racer with dc motors from four years ago seems to be sooo last century:
http://www.race-dezert.com/home/ev1-electric-race-car-35312.html
Wouldn't it be great if there was an unrestricted BEV European Rally-type series to test these various ideas?
(Presently in southern Florida heading for Key West in the Tesla)