Reply to thread

If I had to guess, I'd say Mitsubishi is deliberately keeping a lower profile on the current i-MiEV because it's got a new model coming, with SCiB battery technology developed by Toshiba.  They're selling to EV enthusiasts via social networking, using these early sales to gain experience with the car in the hands of U.S. customers.  Any mass market advertising at this point is strictly for halo-generating effects (e.g., the "Normal, EV Town" ads), not i-MiEV sales (if you watch that EV Town ad, it leaves the impression that Normal is the site of an EV experiment that Mitsubishi is conducting, and it's not obvious that these cars are for sale nationwide, no mention of going for a test drive or the MSRP or anything like an actual car ad).  I expect the real push will come with an updated i, assuming they conclude from customer feedback that it's worth sending over.  Personally, since the current i-MiEV meets my needs as is, I prefer a bird in the hand.