Many thanks to all for your responses!
Jeff - that was an excellent price you got - taking it down below dealer invoice, even with the $10K incentive. I wonder if there's some other non-advertised incentives the dealers are getting that push their cost that far below invoice. If I do get down...
Hello!
Almost bought one of these cars a few months back and am still considering.
The one I'm looking at now has MSRP = $34,765 (SE w/ premium package). The initial dealer offer (phone) is $25,998.
Plugging the options into Edmunds, they come up with their estimated "true market value" of...