As has been noted over at Green Car, the ad, while cute, really does nothing to explain the advantages of what is still an "unknown" to most car buyers - this could just as easily (maybe even better) be an ad for an ICE Fiat 500 or Mini Cooper; there's just nothing there about the EV difference. Not the sort of advertising we need. As little as we saw of it, the "Normal IL, EVTown USA" ad, while irritatingly vague and touchy-feely, was at least EV-specific.
