Lydhig
Posts: 19
Joined: Sun Nov 18, 2012 12:15 pm

Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Fri Dec 28, 2012 4:09 pm

40 minutes of the background of Miev! :D
http://m.youtube.com/#/watch?v=Z8KTFeEgX-c

Very interesting!

/Thomas Lydhig - Sweden

DonDakin
Posts: 377
Joined: Wed Aug 15, 2012 7:10 pm

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Sat Dec 29, 2012 10:44 am

Great video

Thanks for posting this.

Don....

JoeS
Site Moderator
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Joined: Thu Dec 15, 2011 5:47 am
Location: Silicon Valley, California

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Sat Dec 29, 2012 2:47 pm

Thomas, thank you for posting. Mitsu's proving grounds sure beat the daylights out of the car's suspension and I was surprised at their aero testing, as I had thought those large rear-view mirrors were just slapped on. Seeing their design/development/testing process makes me appreciate our little iMiEV even more. Does anyone know if there is a higher-resolution version of this video available anywhere, either online or on a DVD?
EVs: 2 Wht/Blu SE Prem., '13 Tesla MS85, 3 156v CorbinSparrows (2 Li-ion), 24v EcoScoot(LiFePO4)
EV Conv: 156v '86 Ram PU, 144v '65 Saab 96
Hybrids: 48v1kW bike
ICE: '88 Isuzu Trooper. Mothballed: '67 Saab (orig.owner), '76 MBZ L206D RHD RV

Lydhig
Posts: 19
Joined: Sun Nov 18, 2012 12:15 pm

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Sun Dec 30, 2012 12:29 am

I saw this thread http://myimiev.com/forum/viewtopic.php?f=2&t=526 and I was very annoyed that I could not see it as I live in Europe. I have tried several ways and searched alot for it. And then I found this videos on Youtube. It seems that most of it are the same. The facts in the last post of the tread summing up alot of fact are facts found in the Youtube film.

Was the discovery film in HD?

alohart
Posts: 377
Joined: Wed Apr 25, 2012 10:15 am
Location: Honolulu, HI, and Uppsala, Sweden

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Sun Dec 30, 2012 10:21 pm

JoeS wrote:Does anyone know if there is a higher-resolution version of this video available anywhere, either online or on a DVD?

The original link posted was for a low-resolution video designed to be viewed on mobile devices. The video is available at higher resolution in 2 parts at http://www.youtube.com/watch?v=Z8KTFeEgX-c and http://www.youtube.com/watch?v=XEthfvbbtIg.
Aloha,
Art
Honolulu: 2014 BMW i3 BEV (formerly 2012 i-MiEV SE)
Uppsala, Sweden: 2000 Honda Insight

Vike
Posts: 402
Joined: Sun Jun 10, 2012 8:25 pm
Location: Albuquerque, New Mexico

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Mon Feb 18, 2013 12:14 pm

I finally took the time to watch this all the way through this weekend, and I highly recommend it to all i-MiEV owners, along with the dwindling number of shoppers still interested in the car.

It's a theme on which I've touched in a few areas of this forum, but I'll have to say it again - this video from August 2012 just adds to my confusion regarding what happened that year, during which customer deliveries of this much-anticipated, affordable, nationally available EV didn't crack a paltry 1000 units.

What is quite obvious in interview after interview with engineers, workers, and product management types is that Mitsubishi invested heavily in the creation of this car. They are very proud of it, and had very high hopes for not only its acceptance, but its true success in the marketplace. At the time this video presentation was prepared, Mitsubishi was already planning for the automation of the few remaining welds that were still being done by hand, as soon as demand and production volumes ramped up.

I think the video leaves little doubt as to where Mitsubishi Japan's heart was in all of this. I can only conclude that they were undermined by MMNA's lack of enthusiasm and commitment. It would appear that EV proponents lost some internal arguments, and the i-MiEV was starved of marketing support by opponents who were convinced such efforts would be wasted. Consider the reality of the video itself. U.S. viewers didn't get to see it until it made it to YouTube late last year, because it was never shown on the Discovery Channel in the U.S., having been shown on Discovery Channel Canada back in August. Exactly how did that happen?

Which brings me back to the essential mystery of the i-MiEV story. How could Mitsubishi Motors spend the billions of dollars and years of concerted effort it took to bring the i-MiEV to North America (something that is glaringly obvious when you watch this video), then chicken out when it came to actually selling the car? They did the really, really hard part, then gave up just 10 feet after the starting line. Was the Nissan Leaf that much better and/or cheaper than they'd expected? Did they find out something about the U.S. EV market very late in the game that discouraged them from spending that last 5% to at least let the car find its potential audience?

There's a story here, and I hope we get to hear it someday.
2012 Silver ES w/QuickCharge+DRL/foglights, Eaton Level 2 EVSE, since 9/9/2012

Zelenec
Posts: 265
Joined: Sun Feb 17, 2013 12:21 am
Location: sLOVEnia
Contact: Website

Re: Making of the Mitsubisih i-MiEV Electric Car (Part 1)

Mon Feb 18, 2013 2:30 pm

THX for those links. Very interesting! I have to show that to my friends in my blog.
Tired of smelly garage - switched to EV in 2012!
Zelenec = Greeny, Treehugger, Ecofan
www.mojev.si

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