Mistakes in the US Market:
1. $3,000 premium package on SE model to get CHAdeMO and Nav system.
2. No/minimal advertising in the conventional streams (radio, TV, billboards). Come on Mitsubishi, even just a quick glance in a full lineup commercial, like what Nissan does.
3. Giving "professional" reviewers the fully loaded SE premium, and not countering their false claims (see Tesla responses to false reviews).
Making the NA model larger was not a mistake. Some people still see the i-MiEV as too small, even though it is very close in size to a RAV4 SUV (the RAV4 in this picture is also electric):https://www.dropbox.com/s/xyu47bqw6hwa2 ... 9.jpg?dl=0
To grow on #3 above, some of the claims are flat out false, and the only people to counter and correct them are us owners in the comments sections. Some examples from The Fast Lane Car:
1. Top speed of 61 mph. No, it is 81 MPH, you need to push on the throttle, just as you do in any other car.
2. Claiming that Mitsubishi has bad priorities by making the USB port optional but the MiEV remote standard. Go through one winter without that remote, and you understand why it's standard equipment.
3. The lady needing to charge halfway across Washington, DC. The city is only 20 miles wide at the most. Plus, she used a level 2 when there are nearly a dozen quick chargers around (she reviewed the 2014, so quick charging is standard equipment).
They did about as bad a job as Top Gear did with the Tesla Roadster.
I'm very tempted to write a letter to Corporate, or maybe create my own commercial. How can I promote the i-MiEV to other people at EVents when there isn't one for sale within a 200-mile radius?